Media Promosi Bisnis Potensi Wisata Daerah Bandung Dengan Aplikasi Virtual Reality


  • Ananda Risya Triani Universitas Telkom
  • Andreas Rio Adriyanto Fakultas Industri Kreatif, Universitas Telkom, Bandung
  • Deny Faedhurrahman Fakultas Industri Kreatif, Universitas Telkom, Bandung



bandung tourism, 360° virtual reality panorama, mobile applications, business model


One of the industrial sectors that can increase foreign exchange in Indonesia is the tourism industry. In 2019, the tourism industry in Indonesia is projected to be the largest foreign exchange earner through oil and gas, coal and palm oil. One aspect that supports the development of industry is the readiness of ICT. Bandung is one of the cities in West Java, which has sought to develop ICT, but needs to be improved further from the central / regional government, to the executant of the tourism industry. Bandung has a tourism potential that consists of natural attractions, culture, shopping, and culinary interesting to explore both by domestic tourists and foreign tourists. Thus, information technology that contains relevant and interesting information by using the right business model. Research methodology in data list technique which is measurement, interview, and literature study. Mobile apps are one of the information technology tools used by today's society, therefore interactive and can be used via mobile devices. Creative concepts applied to the 360​​° Virtual reality Panorama app. Through Virtual reality Panorama will create a different visual location, which can attract potential tourists to visit Bandung city destinations directly. In addition, the appropriate business model will be used on the system as part of the activity. It is expected that this research can support previous research in the field of visual communication design, ICT, and management.


Download data is not yet available.


[1] Triwijanarko, R., 2017. Marketeers. Inspiring Guide Lifestyle Marketing. Jakarta: Marketeers Magazine.

[2] The Travel & Tourism Competitiveness Report 2015. World Economic Forum, Geneva, (2015), pp. 5, pp. 181.

[3] APJII, 2016. Buletin APJII Edisi 05 November2016. [14 Agustus 2017].

[4] Beccari, D & Maillard, F., 2014. Travel Flash Report, Criteo.

[5] CNN Indonesia, Survei: Bandung Kota Terfavorit Wisatawan Se-ASEAN 31086/survei-bandung-kota-terfavorit-wisatawan-se-asean/ [2015-03-10]

[6] Ismayanti, 2011. Pengantar Pariwisata. Grasindo.

[7] Parish, T., 2015. Learning Virtual reality: Developing Immersive Experiences and Applications for Desktop, Web, and Mobile, O'Reilly Media.

[8] Sherman, W.R., & Alan B.C., 2003. Understanding Virtual reality Interface, Application, and Design. USA: Elsevier Svience.

[9] Kisielnicki, J., 2008. Virtual Technologies: Concepts, Methodologies, Tools, and Applications. USA: IGI Global.

[10] Thierauf, R.J., 1995. Virtual reality Systems for Business. USA: Greenwood Publishing Group, Inc

[11] Adriyanto, A.R. and Triani, A.R., 2015. 360° Virtual Reality Panorama Of Indonesia Tourism. Bandung Creative Movement (BCM) Journal.

[12] Ritter, Marli., Cara Winterbottom. 2017. UX for the Web: Build websites for user experience and usability. Birmingham: Packt.

[13] Budiman, A., 2017. Studi Logo Event (Acara) Di Daerah (Kajian Ikonografi: Studi Kasus Logo Karya Z. Hanafi di Sumatera Barat). Jurnal Bahasa Rupa, 1(1), pp.51-60.

[14] Gassmann, O., Frankenberger, K. and Csik, M., 2014. The business model navigator: 55 models that will revolutionise your business. Pearson UK.

[15] Ramdhan, H., 2016. Startup Business Model. Penebar Plus.




How to Cite

A. R. Triani, A. R. Adriyanto, and D. Faedhurrahman, “Media Promosi Bisnis Potensi Wisata Daerah Bandung Dengan Aplikasi Virtual Reality”, bahasarupa, vol. 1, no. 2, pp. 136-146, Apr. 2018.