Visualisasi Seni Sebagai Aspek Kreatif Periklanan
Keywords:art, creative strategy, advertising
Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of society's lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of advertisement so as to produce persuasion element for consumer audiences. The results obtained are the use of art medium in advertising as an approach to the audience by utilizing the momentum, situations and emotions that can persuade audiences. Visualization of the ad is a moment of celebration with the nuance of kinship or the expression of the life style of the young people who care about the traditional values â€‹â€‹of the nation.
 Moriarty, S. Mitchell, N. Wells, W. Advertising. Kencana Prenada Media Grup. 2002
 Schultz, Don E & Barnes, Beth E. Strategic Advertising Campaigns. Lincolnwood IL. NTC Bussinesss Books, 1995
 Sumardjo, J. Filsafat Seni. Bandung. Penerbit ITB, 2000
 Sumarwan, Ujang. Perilaku Konsumen. Teori dan Penerapannya dalam Pemasaran. Ghalia Indonesia, 2011
How to Cite
The author's copyright in the Bahasa Rupa Journal, assigns that the publication of published articles is owned by the editorial board with the author's approval, but the rights are still with the author. The legal rules for accessing digital electronic articles are under license Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), which means that the Bahasa Rupa Journal has the right to store, modify, manage databases, maintain and publish articles without the author's permission, but the author as the copyright holder is still written as it is. Articles published in Bahasa Rupa Journals, both in hard and soft copy forms are available as open access, for educational, research and library purposes, and beyond that purpose, the editorial board of the Language and Language Journal is not responsible for illegal copyright infringement. This journal also applies LOCKSS and CLOKSS archiving.