PENERAPAN DESIGN THINKING PADA MEDIA KOMUNIKASI VISUAL PENGENALAN KEHIDUPAN KAMPUS BAGI MAHASISWA BARU STMIK PALCOMTECH DAN POLITEKNIK PALCOMTECH
The development of visual communication design has grown and developed and become familiar with human life. Design Thinking is a tool used in problem-solving, problem-design, to problem-forming. Not only resolves a problem, but also for forming and designing a problem. In the process design thinking is human centered or human centered. Every design thinking process originates and is aimed at humans. The application of many design functions is applied in various ways, such as for the education sector, tourism, business and others. The application of design functions in the education sector is like solving problems related to design in order to prepare new students in passing the transition process to become an adult and independent student, as well as to accelerate the process of student adaptation to the new environment and provide provision for success in higher education. Introduction of Campus Life for New Students (PKKMB), visual communication media are needed. The purpose of this study was to design visual communication media about the implementation of PKKMB at STMIK PalComTech and PalComTech Polytechnic in 2018. This study used the Design thinking method. Design Thinking is a user / user focused problem solving method. The stages in design thinking are Emphatize, Define, Ideate, Prototype, and Test. The results obtained from this study are in the form of designs that have been conceptualized well for the implementation of PKKMB at STMIK PalComTech and PalComTech Polytechnic in 2018 in the form of name tag design, back drop design, and banner.
S. Tinarbuko, DEKAVE Desain Komunikasi Visual - Penanda Zaman Masyarakat Global, Yogyakarta: CAPS (Center for Academic Publishing Service), 2015.
W. S. Jiwa Utama, "DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI STUDI KASUS IKLAN MIZONE 2012 VERSI “TILT”," Jurnal Bahasa Rupa, vol. 2, no. 1, pp. 43-51, 2018.
Ananda Sabil Husein, Metode Design thinking untuk Inovasi, Malang: UB Press, 2018.
Daniel Ling, Complete Design Thinking Guide For Succesful Professionals, Singapore: CreateSpace Independent Publishing Platform, 2015.
Sunarto, Bambang, Epistemologi Penciptaan Seni, Yogyakarta: IDEA Press Yogyakarta, 2013.
R. Supriyono, Desain Komunikasi Visual - Teori dan Aplikasi, Ygyakarta: C.V ANDI OFFSET (Penerbit ANDI), 2010.
S. Nugroho, Manajemen Warna dan Desain, Yogyakarta: CV. Andi Offset, 2015.
A. Kusrianto, Pengantar Tipografi, Jakarta: PT Elex Media Komputindo, 2010.
Teddy J. Sitepu. Presentation with Impact, Jakarta: PT. Gramedia Pustaka Utama. 2012.
Copyright (c) 2019 Yasermi Syahrul
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author's copyright in the Bahasa Rupa Journal, assigns that the publication of published articles is owned by the editorial board with the author's approval, but the rights are still with the author. The legal rules for accessing digital electronic articles are under license Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), which means that the Bahasa Rupa Journal has the right to store, modify, manage databases, maintain and publish articles without the author's permission, but the author as the copyright holder is still written as it is. Articles published in Bahasa Rupa Journals, both in hard and soft copy forms are available as open access, for educational, research and library purposes, and beyond that purpose, the editorial board of the Language and Language Journal is not responsible for illegal copyright infringement. This journal also applies LOCKSS and CLOKSS archiving.