• Arif Budiman Institut Teknologi Sumatera
  • PG. Wisnu Wijaya Institut Teknologi Sumatera
  • Muhammad Hajid An Nur Institut Teknologi Sumatera
  • Maria Veronika Halawa Institut Teknologi Sumatera
  • Susi Susyanti Institut Teknologi Sumatera
Keywords: revisualization, aesthetics, kaganga script


The research and design of the Kaganga Script Revisualization as Lampung Identity or Had Lampung is an attempt to provide aesthetic value to the conventional letter system. The aesthetic aspects that were given derived from Lampung cultural traditions, icons, and other visual idioms, such as ornaments on tapis cloth, carvings, traditional clothing accessories, and the stylization of Lampung's unique flora and fauna. The research method of the Kaganga script re-visualization is using Creative Thinking Process approach of Bryan Lawson, who applies steps in solving visual communication problems through several stages; (1) initial understanding (2) preparation (3) incubation (4) information (5) verification. Data analysis is done by considering several aesthetics factors; legibility, readability and unity. From several design or prototype alternatives that have been tested, the new Kaganga script using the Jungian (ship) motif was selected. This design uses Lampung traditional idioms to stylize the original script, which are the stylization of the Jung / Ship motif and the motif of Gold Thread Embroidery. Furthermore, this design can be continued on to the public testing and introduce it to Lampung public after it has been digitized.


Download data is not yet available.

Author Biography

Susi Susyanti, Institut Teknologi Sumatera


Budiman, Arif., 2017, Oktober, Studi Logo Event (Acara) Di Daerah (Kajian Ikonografi: Studi Kasus Logo Karya

Z. Hanafi Di Sumatera Barat), Jurnal Bahasa Rupa, Vol.1 No.1, pp 2581-0502

Dharsono, Sony Kartika., Estetika, Bandung: Rekayasa Sains, 2007.

Laksito, Oki (, Khasanah Naskah Kuno: Koleksi Museum Negeri Propinsi Lampung “Ruwa Jurai”, Bandar

Lampung: UPTD. Museum Negeri Propinsi Lampung, 2006.

Lawson, Bryan,. Bagaimana Cara Berpikir Desainer, Yogyakarta dan Bandung: Jalasutra, 2007.

Naomi Haswanto, 2009, Aksara Daerah dan Budaya Visual Nusantara Sebagai Gagasan Perancangan

Typeface (font) Latin, dalam WIMBA Jurnal Komunikasi Visual, Vol 1 No 2, FSRD, Institut Teknologi Bandung

Sihombing, Danton., Tipografi dalam Desain Grafis, Jakarta: Gramedia Pustaka Utama, 2001.

Strizver, Ilene,. Type rules!: The Designer‟s Guide To Professional Typograph, New York: John Wiley & Sons, Inc., 2006.

Internet: pada 24 April 2018, pukul 11.56 WIB

Internet: pada 7 September 2018, pukul 21.28 WIB

How to Cite
A. Budiman, P. W. Wijaya, M. H. A. Nur, M. V. Halawa, and S. Susyanti, “REVISUALISASI AKSARA KAGANGA SEBAGAI IDENTITAS LAMPUNG”, bahasarupa, vol. 2, no. 2, pp. 118-125, Apr. 2019.
Abstract viewed = 224 times
FULL TEXT downloaded = 372 times