Focus and Scope
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes:
(a) VISUAL SEMIOTICS
Visual semiotic is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism.
topics of discussion regarding visual semiotics include the following topics, but are not limited to : Visual semiotics in communication praxis, Visual Semiotics on graphic design, Visual Semiotics on advertising, Visual Semiotics on fashion, VisualSemiotics on multimedia, visual semiotics on cultural issues
Iconography, as a branch of art history, studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and other elements that are distinct from artistic style.
Illustration is an interpretation or visual explanation of a text, concept or process, designed for integration in published printed media, or digital media such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
Research articles that can be related to the scope of illustration are those that discuss the development of illustration styles, illustration techniques, the concept of storytelling, and the use of illustrations in the world of visual communication.
In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
Photography is the art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
topics of discussion regarding photography include the following topics, but are not limited to : Human-Interest photography, journalism photography, event photography, travel/tourism photography, advertorial photography, digital imaging in photography, the history/development of photography theory and praxis, or the latest renown technique or concept in photography such as the virtual photoshoot.
Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). In the process of making animation also through the process of pre-production, production and post-production that including the preparation of photographic sequences which are integrated in other media (multimedia and gaming products). Animation involves the exploitation and management of still images to generate the illusion of movement.
Animation Scope in the jurnal Bahasa Rupa includes motion graphics, stop motion, 2D animation, 3D animation, cinemagraph, flipbook, or the latest model of animation with new methods and concepts that have never been revealed before.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
(h) BRANDING STRATEGY
Branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Brand at this term is more than logo, name or slogan of an entity— it's the entire experience of any prospects and customers have with companies, products or services. Brand strategy defines what it stands for, a promise it makes, and the personality it conveys.
(i) CORPORATE IDENTITY
A corporate identity is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc.
Corporate image and corporate identity are two key marketing tools. The essential difference between the two is this: corporate image is the public perception of the company, whereas corporate identity is how the company wants to be perceived by the public.
Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.
(j) SIGN SYSTEM
(l) PRINTED MEDIA
(m) PACKAGING DESIGN
(n) FILM CRITIQUE
(o) SHORT MOVIE PRODUCTION
(q) EXPERIMENTAL VIDEO
(s) THE LATEST APPLIED TECHNOLOGIES RELATED TO VISUAL COMMUNICATION DESIGN AND MULTIMEDIA,
(t) EDUCATIONAL METHODS IN VISUAL COMMUNICATION DESIGN AND MULTIMEDIA TEACHING,
(u) CULTURAL ISSUES RELATED TO VISUAL COMMUNICATION DESIGN AND MULTIMEDIA.